ACD ︎ Art Director


Draftline SP

more



caioacardoso@gmail.com

who


































 



Gillette
Facial Unlock

︎︎︎ 2020


A bot that gives free data for soccer
fans to watch the matches on their phones.
But wait: to get the data you have
to change your beard style.









AD → Caio Cardoso
CW → João Freire









︎
No change?  No game.























C&A
Fashion Like

︎︎︎ 2012


Special hangers installed at C&A,
that showed in real time how many likes
each piece has received on Facebook.











AD → Caio Cardoso, Rodrigo Ghiorzi, Marcelo Bruzzesi
CW → Flávio Reghini, Hélio Marques




Mark






Gillette
Beautiful Basics

︎︎︎ 2019


A digital project for Gillette's social
networks all over Latin America.
A basic toolkit of photos and movies
about the superiority of the products.









AD → Caio Cardoso, Leticia Haag, Leônidas Pires
CW → João Freire














See More:
︎  https://bit.ly/2kgcBn7











C&A
Look Block

︎︎︎ 2012


An app that blocked the
pieces of clothing you bought,
making them unavailable
to all your Facebook friends.










AD → Caio Cardoso, Estela Padilha, Marcelo Bruzzesi
CW → Marcelo Páscoa, Vinicius Malinoski, Hélio Marques












︎
Congratulations!
This piece is yours
and nobody else's.