Google B2B Campaign Guide

Google

To create a new positioning for Google's B2B communications, we developed a dynamic message that is alive and evolves like Google itself, adapting to audiences and the various challenges our clients face.

Visually, we adopted an ancient symbol that allows all questions to be asked: the text cursor. The cursor came to life representing a portal from which answers to all kinds of questions emerge.

With every new question, a new Google.R/GA

Creative Credits — Executive Creative Director: Herbert Freitas / Creative Director: Luciana Lins / Art Director: Wander Tosta / Copywritter: Biah Percinoto