Global Assets 18—20

Gillette

Between 2018 and 2020, I worked at GREY Brazil as an art director and designer, creating campaigns and assets for Gillette's global campaigns.

Here are some of my favorite assets.GREY

Art Director and Designer





Beautiful 
BasicsA basic toolkit of photos and videos to sell the beautiful side of Gillette. We produce these assets in Brazil and export them to eighteen countries around the world.

Gillette 
Facial Unlock
A bot that gives free internet for soccer fans to watch the matches on their phones. But there's a catch: to get it you have to change your beard style.

Gillette 
SkinguardA campaign that launched a new shaver for sensitive skin and turned haters into shaving lovers.

Creative Credits — Creative Director: Guilherme Rex / Art Directors: Leticia Haag, Lêonidas Pires / Copywriter: João Freire