Pfizer Omnichannel Program

Pfizer

Pfizer Omnichannel Program is an experience designed as a new way to connect Doctors, Residents, Nurses, and Patients, going beyond the realm of science and creating a more human connection.

For each audience, a unique experience was created, featuring colors, typography, graphic elements, and images, as well as content and media, to deliver culture, innovation, and technology in an innovative way.

The images in this project were created using AI. If you like this topic, follow me at @a.i.sthetic.

R/GA

Creative Director and Designer

In.
an experience
for DoctorsInspired by the DNA symbol, we created a graphic form that, along with a vast color palette, makes each medical specialty special and each doctor unique.

Up.
an experience
for ResidentsFor residents we tapped into a slightly younger mindset, with dynamic elements, colors and movement, speaking to their desire to move up in their careers.

Care.
an experience
for NursesOn the front lines of caring for patients, nurses inspired us to use an iconic symbol of nurturing and a calming palette, to both value and inform them.

All the photos used in this project were created through AI.




Live.
an experience
for PatientsAnd finally, with patients, who seek reliability, optimism and answers, we created an informative approach that also embodies warmth and a sense of welcoming.

Creative Credits — Executive Creative Director: Herbert Freitas / Designer: Alexandre Perotto / Copywriters: Luciana Lins, Fernando Martins