Beautybox is a loyalty program designed to unify and enhance the benefits system of the Boticário Group, one of the largest beauty brand groups in Latin America, all in a single box.
As a unique relationship program for the consumers of the Boticário Group brands, our goal was to create a modular brand where all brands and their personalities can fit together.R/GA
Creative Director and Designer
Creative Credits — Executive Creative Director: Herbert Freitas / Designer: Bruno Castellotti, Wander Tosta, Jose Coelho / Copywriters: Luciana Lins, Danubia Percinoto
