Beautybox

Boticário
Group







      Beautybox is a loyalty program designed to unify and enhance the benefits system of the Boticário Group, one of the largest beauty brand groups in Latin America, all in a single box.

As a unique relationship program for the consumers of the Boticário Group brands, our goal was to create a modular brand where all brands and their personalities can fit together.
R/GA

Creative Director and Designer



      
      

Creative Credits — Executive Creative Director: Herbert Freitas / Designer: Bruno Castellotti, Wander Tosta, Jose Coelho / Copywriters: Luciana Lins, Danubia Percinoto
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@A.I.sthetic
caioacardoso@gmail.com